Shade: 4.0D Medium Brown (Demi-Permanent). This listing is the 4.0D Medium Brown (Demi-Permanent) shade of Cromakey-Time 10 Minute Cream Colour.
Bigger tube, better value: this is a 100ml tube. Most salon colours come in 60ml tubes, so every tube holds two-thirds more colour. Compare the price per millilitre, not per tube.
Emsibeth Cosmetics Cromakey-Time 10 Minute Cream Colour 100ml is a professional permanent and demi-permanent cosmetic hair colour for salon colourists. Its cream-gel formula delivers intense colour and bright reflections in just 10 minutes and leaves hair soft and easy to comb.
Key benefits
- 10-minute processing time for intense colour and bright highlights.
- High concentration of 98% pure micro-pigments for intense, very bright results.
- Designed for total coverage of white and grey hair, with a firm, covering colour result.
- Pre-naturalised shades, so fashion shades do not need to be mixed with a natural shade to cover grey.
- Low ammonia content (less than 1%) with a sweet, fruity fragrance that makes application more pleasant for the client.
- Leaves hair shiny, moisturised, deeply conditioned and free of tangles.
- A highly tolerable, long-lasting formula.
- Vegan friendly, according to the maker.
- Available in 27 shades.
Key ingredients
- Oleic acid: adds to the formula’s conditioning effect.
- Cationic polymer: makes the hair easier to manage.
- 98% pure micro-pigments: provide intense, bright colour.
How to use
For professional use only. In a non-metallic bowl, mix 50 ml of Cromakey-Time with 50 ml of Cromakey activator at a 1:1 ratio. Leave to process for a maximum of 10 minutes.
Best for
Hairdressers who need fast, reliable permanent colour with full grey coverage. It suits busy salon schedules and clients who want intense, bright colour and a shorter appointment. Because the shades are pre-naturalised, colourists can take fashion tones over grey without adding a natural shade to the mix.
Watch
Emsibeth’s official video: Cromakey Time tutorial for professionals
FAQ
How long does Cromakey-Time take to process?
Cromakey-Time is designed to deliver intense colour and bright reflections in just 10 minutes, and 10 minutes is the maximum processing time.
How do you mix Cromakey-Time?
In a non-metallic bowl, mix 50 ml of Cromakey-Time with 50 ml of Cromakey activator, a 1:1 ratio.
Does Cromakey-Time cover grey hair?
Yes. It is designed for total coverage of white hair. Its shades are pre-naturalised, so fashion shades do not need to be mixed with a natural shade to cover grey.
Does Cromakey-Time contain ammonia?
It has a low ammonia content of less than 1%.
How many shades are available?
Cromakey-Time comes in 27 shades.









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