COSMETIC COLORING IN CREAM
The new generation of color-treatments that have always been Vegan Friendly and now more attentive to the planet thanks to a green pack. Its Intense Color System technology, the heart of the formulation, allows high performance in terms of intensity and coverage and is rich in a mix of active ingredients. Professional formula.
PERMANENT COSMETIC COLORING IN CREAM
ACTIVATORS
REVITALIZING RECONSTRUCTION
Reb.loom is a 4-step vegan-friendly treatment for restoring hair’s youth, vitality and bloom. It’s a complete salon treatment and home maintenance system that immediately bestows shine and softness for radiant hair everyone will envy.
REJUVENATING SHAMPOO
ESSENCE
ADDITIVE
REVITALISING MASK
REVITALISING FLUID
PERMANENT AND DEMI-PERMANENT COSMETIC COLORING
Permanent and demi-permanent colors with a high concentration of pure pigments, which in just 10 minutes guarantee total coverage with intense and ultra-vibrant colors. It gives the hair shine, hydration and an extremely conditioning effect. Professional formula.
CREAM-GEL COSMETIC COLORING
ACTIVATORS
COLOR MASK
WHIM Color Mask is a toning, conditioning and revitalising mask for those who want to revitalise their color or experiment with their look. In a few minutes it gives added brightness and intensity to the shades of natural and colored hair, lives the hair shiny and soft and restoring the vibrancy and glow of its color.
COLOR MASK SUGAR
COLOR MASK SILVER
COLOR MASK GOLD
COLOR MASK CARAMEL
COLOR MASK ORANGE
COLOR MASK RED
COLOR MASK BROWN
PURE CONCENTRATED PIGMENT
Happy Chroma is a line of pure concentrated pigments made up of 7 shades, all of which can be mixed together to create new “tailor-made” shades. Mixable with any product: masks, shampoos, treatments and technical products, they enrich and revive the hair color, leaving it bright and intense. Professional formula.
PURE CONCENTRATED GREY PIGMENT
PURE CONCENTRATED VIOLET PIGMENT
PURE CONCENTRATED COPPER PIGMENT
PURE CONCENTRATED PIGMENT RED
PURE CONCENTRATED NATURAL BROWN PIGMENT
PURE CONCENTRATED BLUE ASH PIGMENT
PURE CONCENTRATED GOLD PIGMENT
BLEACHES – UNRIVALED BLONDE
WHITE-WHITE SYSTEM is the bleaching system that allows you to safely and quickly reach THE HIGHEST LEVELS OF LIGHTENING with the utmost respect for the hair structure. Any type of lightening becomes possible thanks to modular results and formulas enriched with special protective and conditioning active ingredients. Professional formula.
10 TONES BLEACHING POWDER
7 TONES BLEACHING POWDER
BLEACHING POWDER
ANTI-YELLOW SHAMPOO
LIGHT LIFTING ACCELERATOR
STRONG LIGHTENING ACCELERATOR
CREAMY DECOLOURANT
REGENERATING AND PROTECTIVE SYSTEM
Professional system that protects, repairs and restructures the hair fiber during technical services (bleaching, coloring, perming, ironing). Damaged hair regains strength, body, shine, silkiness and their natural movement. Professional formula.
REPAIR FLUID
PERFECTING TREATMENT
REGENERATING AND PROTECTIVE SYSTEM
The key to professional treatments in the salon and at home. Keyfibre is a 3-step vegan friendly treatment system that protects your hair during and after bleaching, with the certainty of a mind-blowing end result and of having maximum benefits even at home. Professional formula.
PRE-TREATMENT PROTECTION
RECOVERING MASK
REGENERATING SERUM
THE ART OF “WITHOUT CRESPO”
Long-lasting professional treatments with keratin, for straight lines or curls that are finally manageable. The art of “frizz-free” begins in the salon with the right treatment to choose from among the long-lasting crease, the smooth without frizz, the curl without frizz, the perfect smooth. And it is completed with home maintenance products for hair that is finally manageable for up to three months. Professional formulas.
PREPARATORY SHAMPOO
SMOOTHING FLUID
PURPLE SMOOTHING FLUID
DETANGLING FOR DAMAGED HAIR
REHYDRATING MASK
MAINTENANCE SHAMPOO
INTENSIVE CONDITIONING
ANTI-FRIZZ HAIRSPRAY
WAVING SYSTEM WITH CYSTEAMINE
Gentle waving system ideal for all hair types, based on cysteamine and enriched with wheat proteins and lanolin, which protect and moisturize the hair during the service. The formulation is free of ammonia and thioglycolic acid. Professional formula.
WAVING SYSTEM
STYLING & FINISHING LINE
Style Proof is for playing and daring with your look whenever you want, with products that single or combined with each other fulfill the promise of not weighing you down. Professional formula.
Style Starter
ILLUMINATING OIL
ANTI HUMIDITY
STRAIGHT OR CURLY
VOLUME MOUSSE
BODY-BUILDING CREAM
HAIRSPRAY
TEXTURIZING PASTE
NO GAS HAIRSPRAY
MATT EFFECT WAX
STRONG MOUSSE
WATER WAX
EXTRA STRONG GEL
DEEP RECONSTRUCTION
Deep reconstruction system, which repairs and rebuilds weak, damaged or damaged hair. Based on intelligent biomimetic keratin (IBK), it acts in a targeted way to repair the most damaged and deteriorated areas of the hair fiber. Hair immediately regains vigor, shine, volume and strength. Professional formula.
STRENGTHENING SHAMPOO
RECONSTRUCTION TREATMENT
PROTECTIVE CONDITIONER
INTENSIVE MASK
MULTI-ACTION TREATMENT
The daily allies for “wow” hair. A range of multi-action products, easy to use, suitable for all hair types. Shampoo, mask and leave-in for hydrated, disciplined and shiny hair. Professional formula.
ILLUMINATING SHAMPOO
SPRAY MASK
RICH MASK
DRY SHAMPOO
NOURISHMENT AND SHINE
Nourishment and shine. A treatment based on Argan Oil, Linseed and Camellia Japonica to give extraordinary softness, shine and body to damaged, exploited and sensitized hair. Professional formula.
NOURISHING-SHINE SHAMPOO
NOURISHING-SHINING MASK
NOURISHING-SHINING OIL
SOLID SHAMPOO – MYSO
The MYSO SOLID SHAMPOO contains all the benefits of a liquid shampoo but in a new format, sustainable and attentive to the planet. Gently cleanses all types of hair, even colored or treated, giving softness, shine and silkiness. Professional formula.
SOLID SHAMPOO
