Shade: 7.66 Medium Intense Red Blonde. This listing is the 7.66 Medium Intense Red Blonde shade of Cromakey-In Multibenefit Permanent Cream Colour.
Bigger tube, better value: this is a 100ml tube. Most salon colours come in 60ml tubes, so every tube holds two-thirds more colour. Compare the price per millilitre, not per tube.
Emsibeth Cromakey-In Multibenefit Permanent Cream Colour 100ml is a professional permanent hair colour for hairdressers. It gives intense, long-lasting, shiny colour with full grey coverage, and its cream formula moisturises and conditions the hair while it colours.
Key benefits
- Permanent colour with 100% grey coverage.
- Contains essential micro-pigments for rich, vibrant, long-lasting colour. The brand states that up to 90% of the pigments are released into the hair, compared with about 60% in traditional colours.
- Scalp-friendly cream that leaves hair feeling strong, glossy and healthy.
- Moisturises the hair as it colours.
- Pleasant fragrance with fresh citrus top notes, a floral-fruity heart and a musk base.
- The “In” in the name stands for Intensity and Innovation.
Key ingredients
- Water-soluble panthenol: moisturises and conditions, giving hair more bounce, a silkier feel and more shine.
- Orange extract: soothes and revitalises the scalp.
- Oleic acid: helps protect the hair and scalp while the colour processes.
- Latest-generation polymers.
How to use
In a non-metallic bowl, mix 50 ml of Cromakey-In with 75 ml of Cromakey-In Activator (a 1:1.5 ratio). For the lightening line, mix 50 ml of colour with 100 ml of Activator (a 1:2 ratio). Apply to dry, unwashed hair. Choose the Activator strength and processing time for the result you want:
- Tone-on-tone colour: 6 vol for 30 minutes.
- Grey coverage with tone-on-tone or darker shades: 10 vol for 35 minutes.
- Grey coverage with 1 level of lift: 20 vol for 40 minutes.
- Grey coverage with 2 levels of lift: 30 vol for 45 minutes.
- Grey coverage with 3 levels of lift: 40 vol for 50 minutes.
Best for
Salon colour services that need permanent results, from tone-on-tone and darker shades to grey coverage with up to three levels of lift. It suits colourists who want rich, glossy colour and a conditioning cream that is gentle on the scalp. For professional use.
Watch
Emsibeth’s official video: Cromakey-In Multibenefit
FAQ
What is the mixing ratio for Cromakey-In Multibenefit?
Mix 50 ml of Cromakey-In with 75 ml of Cromakey-In Activator, a 1:1.5 ratio. For the lightening line, use 50 ml of colour with 100 ml of Activator, a 1:2 ratio.
Does Cromakey-In cover grey hair?
Yes. Cromakey-In Multibenefit is designed to give 100% grey coverage.
How long does Cromakey-In take to process?
It depends on the Activator strength: 30 minutes at 6 vol for tone-on-tone, 35 minutes at 10 vol for coverage and darker shades, and 40, 45 or 50 minutes at 20, 30 or 40 vol for 1, 2 or 3 levels of lift.
Should Cromakey-In be applied to wet or dry hair?
Apply it to dry, unwashed hair, after mixing in a non-metallic bowl.
What conditioning ingredients does Cromakey-In contain?
It contains water-soluble panthenol, orange extract, oleic acid and latest-generation polymers. Panthenol moisturises and conditions the hair, and oleic acid helps protect the hair and scalp during colouring.
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